Page History

Consideration of ways to assess the impact of the new gTLDs in the areas of competition, consumer trust, and consumer choice has been underway in the community for some time. The Board of Directors Directors passed a resolution in 2010 requesting advice from the ALACthe ALAC, GAC, GNSO and ccNSO on establishing the definition, measures, and three-year targets for those measures, for competition, consumer trust and consumer choice in the context of the domain name system. In response, the Generic Names Supporting Organization (GNSO) and the At-Large Advisory Committee (ALAC) recommended a set of possible metrics to contribute to this review.

The 70 metrics the GNSO and ALAC recommended were forwarded to an Implementation Advisory Group (the IAG-CCT), which evaluated each of those metrics on its feasibility, utility and cost-effectiveness before making a final recommendation to the Board. On 4 March 2014, the IAG-CCT proposed interim Recommendations [PDF, 202 KB] were adopted by the Board, specifically for a Consumer survey and an Economic survey study to be conducted immediately. These surveys studies established a benchmark of the New gTLD marketplace; follow-up surveys studies are to take place one year later.

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An initial set of metrics and data is published here.

While the metrics page is under construction, please refer to the attached documents.