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DATE: Monday, 23 October 2023TIME: 13:15-14:30 CESTROOM:Hall Y 1-4 (GNSO)ICANN78 Session Link |
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ICANN78: BRG Session Agenda
The Next Round is Coming:
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Time to Develop a Strategy
Timelines | Lessons Learned | Why and How Engaging Internally is Critical to Your Success
Now, 11 years since the 2012 round, ICANN has firmed up the timelines for the next application round.
We have learned a lot on how medium and large organizations need to think, plan, and execute to be successful owning and operating a trusted, proprietary, brand authentic space on the internet.
In this session the BRG has assembled a group of presenters on this theme.
Crews Gore: BRG President, FOX
Introduction | Timelines | 2012 v 2026 | Why Internal Stakeholder Engagement is Critical
Martin Kuechenthal: BRG Board Director, LEMARIT GmbH, Germany
European and North American Brands: Key Differences and Observations
Peter LaMantia: BRG Board Director. Authentic Web Inc.
Engaging Internal Stakeholders; Product Introduction Process: From Ideation to Go-To-Market
Matthew Crossman: BRG Board Director. Amazon
Brand TLD Opportunities for Innovation Through Collaboration
Join us to hear and learn the current thinking as you embark on your own Brand TLD mission.
You can always reach the BRG with any questions at info@brandregistrygroup.org