This was the wiki page where vendors replied to ICANN’s RFP for PR and advertising assistance in raising awareness about new gTLDs, prior to the 12 January 2012 opening of the application window. It will not be updated but has been left here in the spirit of openness and transparency.

Request for Proposals: New Generic Top-Level Domain (New gTLD) Program Advertising Campaign

Thank you to everyone who submitted a proposal for the new gTLD advertising campaign RFP. We were impressed with the level of detail and thought many of the proposals contained. After an evaluation committee review we have made a selection and are working to complete contract negotiations. It is our intention to enter into negotiations for Mechanica LLC, of Newburyport, MA, to assist ICANN with the new gTLD awareness campaign.

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Thanks for your interest in helping us launch the New gTLD Program.  The most recently issued RFP can be found below:

RFP for New gTLD Ad Campaign_05July2011.pdf 

Timeline

05 July 2011: RFP issued

11 July 2011: All inquiries regarding the RFP must be received by michele.jourdan@icann.org 

13 July 2011: Responses to inquiries posted below

18 July 2011: All proposals due no later than 08:00 PDT

29 July 2011: Selection made.  To be posted here

Additional material

Get Ready for the Next Big .Thing: An Overview of New gTLDs

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Responses to Inquiries from April RFP (please note that no agency was selected from the April RFP)

Q: What business assumptions are you making about your markets and audiences and where will the majority of your signups come from?

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