Issue #9 Lead: John Laprise	Need for increased At-Large Community awareness and staff training regarding the use of social media.
Final Proposal as approved by the Board	The ALAC will request additional staff skill development in the area of social media, and to work cooperatively with ICANN Communications social media specialists.
Prioritization	2.2.2 (Medium needs; medium risk; #2 priority group)
ARIWG comments	(MH) This task is related to Activity Item #8 about using social media to assist At-Large with its outreach attempts to attract more participants into our policy development areas and how we can do this more effectively (AC) Also linked to Capacity Building Program as a transversal objective to build O&E, besides disseminating information. (AC) It seems that ICANN produces Regional Newsletters, in addition to those prepared by Regions. Could this effort be coordinated to avoid duplication of efforts? See - https://www.icann.org/resources/pages/global-newsletter
Status of improvement effort / staff lead
Activities, if any, on which implementation is dependent, or that are dependent on implementation of this recommendation
Who will implement the recommendation: ICANN community, ICANN Board, ICANN Organization, other?
Anticipated resource requirements (FTEs, tools)
Expected budget implications
Proposed implementation steps:
Continuous Improvement(s)
Metrics
How long will it take to implement this plan?

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