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Consideration of ways to assess the impact of the new gTLDs in the areas of competition, consumer trust, and consumer choice has been underway in the community for some time. The Board of Directors Directors passed a resolution in 2010 requesting advice from the ALACthe ALAC, GAC, GNSO and ccNSO on establishing the definition, measures, and three-year targets for those measures, for competition, consumer trust and consumer choice in the context of the domain name system. In response, the Generic Names Supporting Organization (GNSO) and the At-Large Advisory Committee (ALAC) recommended a set of possible metrics to contribute to this review.

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