Description

The At-Large Curation Working Group aims to raise awareness of the ICANN At-Large community and enhance end-users’ engagement with the community by developing a strong and sustainable presence on social media. The At-Large Curation WG, in close coordination with At-Large Staff, is mainly tasked with implementing the Overall Social Media Strategy for At-Large (https://community.icann.org/x/lBcQAg).

Since the WG won’t be officially established until the ALAC addresses the issue during its Monthly call at the end of May, an interim At-Large Curation WG will be formed and functioning during the month of May, implementing the Overall Social Media Strategy.

Some of the tasks for the At-Large Curation WG include:

• Create templates for 'fluid content’ (e.g. messages from ALAC-Announce mailing list);
• Plan and draft required quantity of ‘static content’ during each work period (e.g. background information about the people and work of the community);
• Provide live coverage of ICANN meetings and events on social media; 
• Facilitate cross-community interactions via social media;  
• Monitor and analyze social media Key Performance Indicators (KPIs) on a regular basis; 
• Assess additional digital channels for potential expansion;
• Develop best practice and organization knowledge in social media management. 

At-Large Curation WG members should have some knowledge and experience in social media communications. Curation Members should be from all regions with at least one member from each following group: 

• ALAC Subcommittee on Outreach (https://community.icann.org/x/cqfbAQ) 
• At-Large Capacity Building Working Group (https://community.icann.org/x/1Ic3Ag) 
• At-Large Technology Task Force Working Group (https://community.icann.org/x/FpfbAQ)
• Each Regional At-Large Organization 

Members will work collaboratively and handle a variety of tasks in a rotational basis. However, only the At-Large Staff can directly publish content through the At-Large accounts on social media channels, as the those accounts are official representations of the organization and the At-Large staff are accountable for quality control, consistency of messaging, and reputation management.

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