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Strategy Status 

APPROVED

Person Completing Form:

Ozan Sahin (copied from https://community.icann.org/x/S4ijBg)

FY20 Outreach Strategy

Outreach Goals:

1.0 NARALO CROP PLAN  FY'20 Overview

NARALO's Outreach and Engagement Plan for FY 20 takes a five part approach:

    • Build on the  ARIN RIR Relationship at ARIN on the Road and ARIN events

    • Leverage the relationship established for the Digital Inclusion Conference and the NonProfit Technology Conference (NTCP)

    • Poll our  community to help define what our  priorities should be to encourage members to step forward to suggest viable trips.

    • Review and  examine the GSE plans for FY 20 and looking for harmonization or synergy  

    • Encourage local Readouts( How to do readouts APPENDIX A)

Strategies:

1.1  Observations and Gap Analysis 
Recruitment of  unaffiliated was very successful with twelve new unaffiliated members and efforts need to taken for orientation and recruitment


  • Strong encouragement for NARALO participation at the two yearly ARIN events in North America-  2 out of 5 trips

  • Recruitment of new Youth ALS -Completed


    • Gaps- Membership Recruitment

      • No reps from Southern, and South Western states in the US (ALS in 7 locations: Mass, Cal. NC, NY, ILL, DC and CO).

      • No reps from Canadian Prairies (Two 4 locations)(ALS  Ont, Quebec, BC, NS)

      • No Francophone ALS’s outside of ISOC Quebec

      • No reps in many of the Western and North Western states of the US, only 1 ALS in California

      • No Canadian First Nations group (E Manitoba decertified)

      • Only one Indigenous US group, (NPM) Seeking additional ones.   No expressed interest from the Global Indigenous Fellow

      • Other Cities considering the acquisition of a TLD might be interested in forming an ALS


  • Gaps- Internal Capacity

  • Clear understanding of representative skills and contributions

  • Increased participation of membership in policy comments

  • Regular pre or post  ICANN meeting readouts


1.2   NARALO Community Priorities Suggestions

Here is the list of priority areas where we hope to do outreach and also increase the engagement of current and new ALSes in NARALO as well as educating the populace about ICANN, At Large, and NARALO issues.

    • Commitment to building a strong relationship with ARIN and their bi-annual events

    • Participation in the Digital Inclusion conference put on by the National Digital Inclusion Alliance (attendance three years) and  the NonProfit Technology Conference (NTCP)

  • Local small community events spearheaded by ALS’s i.e. ICANN Readouts etc

  • Create a pilot NARALO on the Roadshow with FBSC proposal for next fiscal period

  • Enhance communication and engagement via  NARALO INSIGHTS Video Series on North American Hot Topics and Issues


1.3 Clarity of Plan

To identify the opportunities to enable some of the NARALO members to outreach to a specific audiences to educate them on the value of ICANN, At Large, and specifically NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment for new organizations to become new ALS's.

1.4 Attributes of Participants

  • Positive attitude to proactive marketing

  • Confident and supported by RALO

  • Focused and purposeful

  • Proven track record

  • Preparation of the target market to educate

  • Awareness of the ICANN ecosystem

  • Expertise in core NARALO/ICANN issues

1.5 Environmental Factors

  • Research completed on existing ALS participation, absence and issues

  • Event has opportunities to promote, speaking engagement and networking  opportunities

  • Match of NARALO goals and event's mission

  • Endorsement of NARALO of event schedule

1.6 Skills of Participants

  • Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more

  • Understand importance of social media reporting

  • Prompt reporting of event and follow up

1.7 Plan Implementation Timelines

April 2019             Call for CROP selection committee,  Google form 
May  2019            Draft plan prepared and discussed at Outreach & Engagement
June   2019          Plan Submitted to NARALO for Approval. Adoption of Plan
September 1        Creation of  Google forms 
October 1             Earliest possible First CROP Trips

Three  CROP Trips

  • ICANN 66 Montreal   November 2019

  • Digital Inclusion, April 2020   Portland, Oregon

  • ARIN   October 2019  Seattle   April 2020  in Kentucky 


June  30, 2020            Completion of the three  CROP trips and various local discretionary funding events

Expected Activities and Outcomes:

1.8 Proposed  Trips

Our  FY 20 Trips  must abide to the  ICANN guidelines as  indicated in the two slides provided by staff.   In the case of NARALO we don’t have a ICANN meeting in our region so we need to propose events that have merit.  

2.0  Discretionary Funds Initiatives

According to the  ICANN approved budget each RALO has  $4,000 to be used for local community outreach events.  Details Here

List of ideas

Date

Location

Theme

Status

Traveller

July 2019

Puerto Rico

ICANN 65 Read-Out (Spanish)

Not Started

None

August 2019

Puerto Rico

IPV6 Course

Not Started

None

October 2019

Puerto Rico

InternetDay 2019

Not Started

None

November 2019

Germany

IGF 2019

Not Started

Eduardo Díaz

November 2019

Puerto Rico

ICANN 66 Read-Out (Spanish)

Not Started

None

December 2019

Puerto Rico

ISOC PR AGM

Not Started

None

February 2020

Puerto Rico

In Love with Internet

Not Started

None

March 2020

Puerto Rico

ICANN 67 Read-Out (Spanish)

Not Started

None

June 2020

Puerto Rico

ICANN 68 Read-Out (Spanish)

Not Started

None

July 26

Washington

IGF USA



Nov 2

ICANN 66

ICANN  


Alan Greenberg

Nov-June

ICANN READOUTS



ALL

Nov-June

Local IG Events



ALL

Conclusion

Our  plan identifies the gaps in our  NARALO membership and we intend to use  CROP and the Discretionary Funds to do outreach for membership recruitment and general engagement

Other Details:

APPENDIX A 

How to organize ICANN readouts

Glenn McKnight and Marita Moll

Rationale

We are creating this document as a to-do list for ourselves and others when organizing an ICANN readout. Every context will be different but the process will generally follow a similar pattern. We are currently organizing our third ICANN readout/briefing in Ottawa Canada and our processes are still evolving. So, this document is presented in that context.

We would like to emphasize that our events so far have been a team effort. This is a lot of work for one person. So, from the very beginning, find a partner or partners to share the load.

Step  One: Decide on a Date

Choose a date for the readout -- in cooperation with the key people who will be involved in realizing the event -- speakers, technical support, etc.  Note: this should well in advance of the preparation to make sure the date isn’t clashing with holidays and other dates impacting the speakers. Doodle polls are useful in this regard.

Perhaps pencil in two optional dates for planning purposes!


NB:  In order to access ICANN discretional funds, this date needs to be at least three weeks after the application for funds.  


This can be pre- or -post an ICANN meeting. If it is a pre- meeting we have called it a briefing rather than a readout -- i.e. pre-ICANN65 Marrakesh Briefing.

Look for dates that do not conflict with other Internet events in your region. It is often the case that there is a limited audience on the ground for these events and many events will draw the same public.

Step Two:  Find A Suitable Location

The location should be central -- easy for people to get to. It is sometimes a good idea to rotate locations. Different locations will draw different audiences.  E.g. Holding the readout in a community space/hub vs. the offices of a local ISP can extend the reach

Make sure people can get in the building if your event is after 6 pm -- some buildings are closed for security purposes.

Be prepared to have signs at the site on the day of the meeting guiding people to the right floor or area of the building.


Step Three:  Apply for Discretionary Funding

Estimate the cost of your event and submit an application for discretionary funds to ICANN

NB: See note above re: lead time

Discretionary fund guidelines and application form available here: https://community.icann.org/download/attachments/64071154/FY19%20RALO%20DISCRETIONARY%20FUNDING%20REQUEST%20FORM%20-%20ICANN%20Studienkreis.docx?version=1&modificationDate=1533754342000&api=v2

Step Four:  Create an Agenda

In choosing a date you have probably already connected with some of speakers and have an agenda in mind. In creating the formal agenda, use a google doc so that other team members can contribute and various parts of the agenda can be excerpted for various promo purposes. Keeping a central accessible space for this information is important as it serves as a version control. Elements of an agenda can change --- speakers drop out, new speakers sign on, etc. -- and a master version is essential.

In the process of creating the agenda, it is important to pay particular attention to the expected audience. Are you attracting people who are new to ICANN or those who are already comfortable with ICANN processes and acronyms. Readouts/briefings can be a way to spread interest about ICANN’s multistakeholder model and the kinds of policy work that goes on in the ICANN ecosystem. But bridging the knowledge gap between ICANN insiders and new audiences can be a real challenge. It will be necessary to introduce basic but critical information such as how the multistakeholder system works before diving into some of complex policy issues, So, a well constructed agenda has to keep these issues in mind. The goal is to keep people coming back.

Read-out funding will normally not be enough to bring in speakers from afar. So, you will probably be relying on a set of local players to speak to your agenda topics. You will also usually be able to have a member of ICANN GSE in person or remotely to speak to participants on the multistakeholder system

Example: Agenda for May 30 Pre-ICANN65 briefing

http://online.fliphtml5.com/gnel/rnjs/

Step Five   Promotion

Create an eventbrite invitation

Example:


Create materials to promote the event on social media and traditional media. Promote the event at any related conferences in your area.  Use local online event listings, traditional media event listings, invite people you know who might be interested. Cast a wide net: ISPs, elected officials, advocacy organizations, academia, etc…

Example: Pre- meeting handout for conferences, etc:


If  appropriate and desired, reserve on the ISOC livestream channel. If you can find someone with the equipment and technical expertise, livestreaming is an asset. It extends your audience as the sessions are promoted to ISOC members around the world. ISOC livestreams are also archived, so potential audiences can view them at their convenience.

If desired, ask ICANN staff to set up a Zoom room for the event and invite NARALO members to attend through Zoom which is more interactive than Livestream

ICreate a  TWITTER HASHTAG   e. #ICANN65BRIEFING

    

At the meeting try to have  some take away handouts available at the event, for example:

--  NARALO (or any other RALO) pamphlets and publications,

--  items from ICANN (a paper version of the mulituser graphic is useful -- ICANN can print and send if you give them enough advance notice

-- printed agendas

-- any other promo swag from ISPs, ccNSOs, etc. -- buttons, candies, etc.

Also at the meeting, keep track of your participants with a sign up sheet. You will be wanting to e-mail these people when you organize your next event.  

Step  Six Logistics

Order/buy refreshments

Equipment

    1. Mics
    2. Whiteboard
    3. Projector

Ask speakers to arrive early and log into the Zoom Room and test their microphones

Arrive at the site early enough to set up and test equipment 

Prepare promotional photos for NARALO newsletter and social media

https://www.flickr.com/photos/glennmcknight/albums/72157673971536467

Step  Seven  Reporting

Submit a report to ICANN

    1. Number of in room attendees
    2. Number of registered attendees
    3. Number on Livestream
    4. Number on  ZOOM
    5. Agenda
    6. Brief description of discussions
    7. Observations
    8. Recommendations/suggestions


Submit an invoice to ICANN for expenses incurred

Step  Eight  Repeat


Start thinking about how you can improve your process. A one shot event is marginally useful so occasional events (2-3) in a year should be your goal. There are no easy ways to build a community -- it is just one step at a time. Be creative about how or where you might hold these and who you might. And don’t be discouraged by small attendance figures at the beginning.

Date Submitted:

10-Jun-2019

Acknowledgements Section

Note: To be completed by a Program Coordinator (PC) designated by this organization/structure.

AcknowledgementsConfirmed?Who Confirmed?Date of ConfirmationNotes
The detailed Outreach Strategic Plan has been properly completed per CROP requirements.

Yes

Glenn McKnight

10-Jun-2019

Entered by O.S

The ICANN Organization / Structure's leadership has authorized this Outreach Strategic Plan.

Yes

Glenn McKnight

10-Jun-2019

Entered by O.S

The Outreach Strategic Plan has been concurred by the Stakeholder Engagement V.P.

Yes

Chris Mondini

17-Jun-2019

Entered by O.S



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CROP Outreach Strategic Plan Template (June 2018)