Outreach Plan Description and Details:
1.0 NARALO CROPP PLAN FY'18 Overview
NARALO's Outreach and Engagement Plan for FY 18 takes a four part approach,:
1. We will build on the ARIN RIR Relationship at ARIN on the Road and ARIN events
2. We will leverage the trips in accordance to larger events in the region i.e. ICANN PR in March 2018
3. We are polling our community to help define what our priorities should encourage members to step forward to suggest viable trips.
4. We are examining the GSE plans for FY 18 and look for harmonization
Changes in approach for the FY 18
In FY17 we implemented the concept of encouraging only new travellers/ALS members to take advantage of the trips and explained the process. That is except for the ARIN meetings where our current ARIN Liasion attended. We have been providing regular updates on all CROPP trips on our monthly NARALO calls. Despite repeated requests we failed to obtain all five new travellers for trips. The last trip saw Judith Hellerstein proposed a trip suggestion and was approved . This resulted all five of the trips successfully completed and reported upon.
Another important feature of the NARALO trip strategy is encourage participation very early in the trip cycle which has resulted in adequate time allowances for ICANN staff to process the request.
1.1 Observations and Gap Analysis We observed from the FY 17 trips in the gap analysis the following suggestions
- · Strong encouragement for NARALO participation at the two yearly ARIN events in North America- 2 out of 5 trips
- · Recruitment of unaffiliated was very successful with ten new unaffiliated members and efforts need to taken for orientation and recruitment
- · Gaps
o No reps from Southern, and South Western states in the US (ALS in 7 locations: Mass, Cal. NC, NY, ILL, DC and CO).
o No reps from Canadian Prairies (Two 4 locations)(ALS Ont, Quebec, BC, NS)
o No Francophone ALS’s outside of ISOC Quebec
o No reps in many of the Western and North Western states of the US, only 1 ALS in California
o No Canadian First Nations group (E Manitoba decertified)
o Only one Indigenous US group, (NPM) Seeking additional ones.
o Other Cities considering the acquisition of a TLD might be interested in forming an ALS
1.2 NARALO Community Priorities Suggestions
Here is the list of priority areas where we hope to do outreach and also increase the engagement of current and new ALSes in NARALO as well as educating the populace about ICANN, At Large, and NARALO issues.
- · The Puerto Rico ALS are implementing a major outreach effort corresponding to the NARALO Mou signing in June 2017
- · Leverage the efforts of ISOC PR for the first North American School of Internet Governance
- · Mentoring of the SF-Bay Area Chapter to become the second North American School of Internet Governance for the following year in San Francisco
- · Commitment to building a strong relationship with ARIN and their bi-annual events
- · Participation at RIGHTSCON in Toronto March 2018
- · Participation in the Digital Inclusion conference put on by the National Digital Inclusion Alliance
1.3 Clarity of Plan
To identify the opportunities to enable some of the NARALO members to outreach to a specific audiences to educate them on the value of ICANN, At Large, and specifically NARALO. In addition in underserved sectors we will deliberately do outreach for recruitment for new organizations to become new ALS's.
1.4 Attributes of Participants
- · Positive attitude to proactive marketing
- · Confident and supported by RALO
- · Focused and purposeful
- · Proven track record
- · Preparation of the target market to educate
- · Awareness of the ICANN ecosystem
- · Expertise in core NARALO/ICANN issues
- · Research completed on existing ALS participation, absence and issues
- · Event has opportunities to promote, speaking engagement and networking opportunities
- · Match of NARALO goals and event's mission
- · Endorsement of NARALO of event schedule
- · Assumption that the sponsored NARALO member is willing and able to present to an audience, conduct interviews, do radio interviews and more
- · Understand importance of social media reporting
- · Prompt reporting of event and follow up
1.5 Environmental Factors
1.6 Skills of Participants
1.7 Plan Implementation Timelines
April/ May 2017 Draft plan prepared and discussed at Outreach & Engagement
June 2017 Plan Submitted to NARALO for Approval. Adoption of Plan
July Earliest possible First Cropp Trips
July to June 2018 Completion of the Five CROPP trips( All trips completed prior to June 31 of that year)
1.8 Proposed Trips
This trips listed below are suggestions based upon interest expressed in the past by NARALO Members
Trip One and Trip Two Event ARIN Meetings
Location San Jose, California 5-6 October 2017
Miami, Florida 15-16 April, 2018
Traveller TBA
Note: Open discussion again on the key ARIN-NARALO Liaison person
Gap Analysis: ARIN MOU relationship
Trip Three: National Digital Inclusion Alliance Conference
Dates: May 2018. Place not announced
Gap Analysis: Lack of ALSes from the South, North, and Western Areas of the US, North/South and Western areas of the US, Seattle/Portland areas, Indigenous Communities, Lower Income Communities
Traveller: Native Public Media, SF Bay ISOC, Other ALSes interested in Digital Inclusion
Trip Four
Event North American School of Internet Governance( San Juan, Puerto Rico)
Date March 2018
Traveller Susannah Gray, SF-Bay Area Chapter or alternate ALS to be identified who may be speaking at the conference
Gap Analysis: Ongoing creation of NA School of Internet Governance
Note
The 2019 NASIG is being planned for San Francisco and the organizers have Susannah Gray shadowing the NASIG Planning team in PR
Trip Five Event RIGHTSCON (Toronto)
Date March 2018
Traveller: TBA
Gap Analysis:
The RIGHTSCON folks had an event in San Francisco and members of NARALO attended the event. In FY 17 event was held in Brussels
Spoke to the organizer Nick and interested in a proposal for a speaking opportunity due in August
1.9 Conclusion
The FY 18 strategic plan is so submitted after community consultation that started pm April 23 to the NA Discuss lists and the NARALO Chat in Skype.
The feedback from the community included:
